Behind the scenes of Product Development at Tara Projects

SERRV has 4 staff members dedicated to product design, development and merchandising. They work around the clock to develop samples, set purchase orders and work with our artisan partners to design new products. Here is a behind the scenes look at what goes into the process from one of SERRV’s senior designers, Kerry Evans, during her visit to Tara Projects in India.


Product Development at SERRV

It has been over a year since I (Maria Wood) started working at SERRV.  As an assistant buyer in the Product Development Team, I’ve learned a lot about the challenges involved in developing products with artisans living in more than 36 countries. Ideally, artisans would prefer that we visit and work with them directly when […]

Components of a Successful Export Product

A common question is “what makes a product sellable?” Buyers in the global market look for a variety of components when selecting their products and placing orders. These components are the building blocks of product development. They are the focus of market research and analysis. They are the key elements of design for products. The […]

U.S. Standard Sizes

The following PDF provides standard sizes for U.S. textiles, accessories, accent furniture, dog accessories and taper candles. Please click on the following link to download the PDF. You will need to have Adobe Reader installed on your computer to view this document.  If you do not have it, you can go to to download […]