Product Photography Tips

Learning how to take great photos is one of the most important things you can do to improve your catalog. Since buyers can’t see or touch your item in person, photos communicate an item’s beauty and important qualities. We wanted to share with you the following product photography tips: Photograph a single product by itself […]

Edmundo Contreras: Reverse Painted Glass

It’s exciting to find Edmundo’s story and products being featured in Novica’s website! Serrv colaborated with Edmundo (through Intercrafts) to develop a product (Floral Hummingbird Box) that is now featured in Serrv’s Fall 2012 catalog. Born in Apurimac in 1965, Edmundo Contreras Aquise works in the andahuaylino (Andahuaylas) style. He uses painted glass and crackled […]

Handicrafts: Trends and Forecast 2013 Europe

The WFTO (World Fair Trade Organization) sent out a brief survey to European members to provide general inputs on trends and forecasts for handicrafts. Below are interesting responses from their members who are dealing with day-to-day sales and marketing of handicrafts. The responses are compiled by WFTO’s intern Anna Roumeliotis, a fashion arts student in […]